How to Create a Modeling Portfolio in 2025: A Beginner’s Guide
If you're dreaming of becoming a model, one of the first steps on your journey is putting together a modeling portfolio—but don’t worry, you don’t need to spend loads of money straight away!
Whether you're 14 or 24, this guide is here to walk you through everything you need to know, from model polaroids (snaps) to professional portfolio shoots, so you can start your career with confidence (and avoid beginner traps).
Do You Need a professional Portfolio to Start Modeling?
Short answer: No, not right away. If you're just starting out, all you need are simple, clean images—commonly called model polaroids or digitals. These are the exact kind of images that modeling agencies ask for, and guess what? You can take them yourself for free. No need to book a photographer right away,
In fact, most agencies prefer natural images to begin with, and if they like your look, they’ll either:
Take new polaroids of you at the agency,
Or send you to a photographer for updated professional digitals.
So breathe easy—there's no need to invest in a professional shoot until you’re a bit further along in your journey.
✨ Pro tip: Model digitals should reflect how you look right now, so it’s highly recommended to update them every 6–12 months—or sooner if you’ve made a noticeable change to your appearance, like a new haircut or hair colour.
Step-by-Step: How to Take Your Own Model Polaroids
What You Need:
A friend or family member with a smartphone
Natural lighting (near a window or outdoors in shade)
Plain white or light grey wall as your backdrop
Slim-fitting outfit: jeans and a fitted tank top or t-shirt
Minimal or no makeup
Natural hair (pulled back for some shots)
Essential Shots:
Take 4–6 clean images in total:
2–3 headshots: facing forward, and side profiles, with hair up and down
2–3 full-body shots: facing forward and sideways, in jeans/top or swimwear if you're comfortable
✨ Pro tip: Avoid filters and heavy edits. Agencies want to see the real you.
Example of such photos. Source: Pinterest
Bonus: Make a Simple Z-Card (Comp Card)
Once you have your basic snaps, you can create a free model comp card on platforms like Canva which you can attach to your email when applying to agencies. This is like your modeling business card and should include:
Your best images
Measurements: height, bust, waist, hips, shoe size
Contact info
Example of such a model z-card.
It should include your best images, measurements, and contact details.
On the photo is my beaituful model: Julia
However, keep in mind that many agencies (e.g. Nemesis Models) have online submission forms on their websites where you can upload your photos and details. In these cases, there's no need to email them separately—in fact, they're very likely to ignore unsolicited emails.
What About Creative Photos?
Creative or editorial-style shots are not needed at the very beginning—but they can help you explore your style and show versatility once you start building your portfolio.
These are great to add later if you're signed with an agency, or once you're ready to book a professional shoot with a fashion photographer.
When You’re Ready: Book a Professional Portfolio Shoot
Once you're signed with an agency—or just want to take your modeling to the next level—a professional portfolio shoot is a smart investment.
Why Work with a Photographer Specialised in Model Portfolios?
Photographers who work specifically with models understand:
Agency requirements
Flattering lighting setups
How to direct you into strong poses
And how to make you feel confident in front of the camera
If you're looking for clean, powerful, agency-ready photos—I’d love to help! Check out my Model Portfolio page to see packages and examples of my work.
What to Expect from a Professional Shoot
Before the Shoot
Discuss your goals and make a moodboard together with a photographer.
Decide if you want natural or more creative looks.
Plan outfits (simple, fitted, monochrome looks are best). When it comes to shooting with me - I can also help with the outfit recommendations.
Outfit ideas for modelling portfolio. Source: Pinterest
4. Plan hair and makeup. For simple model snaps, no professional makeup or hair is really needed. If preferred, you can go for super minimalist makeup or no makeup at all and keep your hair natural.
For more creative shoots, professional makeup and hair is beneficial. I work with the best professionals in the industry and can recommend makeup and hair artists who will meet your needs.
Natural makeup and hear ideas. Source: Pinterest
FAQs
How much does it cost to make a modeling portfolio in the uk in 2025?
For simple model digitals, you don’t need to spend anything—you can easily take them yourself at home. However, if you prefer to have them done professionally, prices typically range from £200 to £600, depending on the photographer’s experience and what’s included in the package.
Creative shoots usually start at £300+, and often include extras like professional hair, makeup, and styling—so it’s always a good idea to clarify what’s included beforehand.
Check out my Model Portfolio page to see my current offers for model digitals and creative packages.
Is It Normal to Pay for a Model Portfolio?
Yes. Investing in a quality portfolio is standard. However, you should never feel pressured to pay before you're ready or before you know what you need.
Is it possible to create a modeling portfolio for free?
Absolutely—yes! One of the best ways to do this is by reaching out to photographers and asking if they’re open to TFP (Time For Print) shoots. In a TFP shoot, no one gets paid—instead, everyone collaborates in exchange for images they can use in their portfolios.
I also test from time to time—especially if I come across a model I’d love to work with or if I want to experiment with new lighting setups. So yes, opportunities do exist!
But it’s important to remember: a TFP shoot isn’t “just a free photoshoot.” It’s a creative collaboration, and everyone involved—whether it’s the model, photographer, makeup artist, or stylist—should feel excited about the concept and be willing to contribute their time, skill, or even costs (e.g. studio rental or wardrobe).
All of this should be discussed before the shoot, so that expectations are aligned and everyone walks away happy.
Finding a strong team for TFP shoots can take more effort than simply hiring a photographer—but trust me, it’s 100% possible, and a great way to build your portfolio when you’re just starting out!
Do You Need a Portfolio to Become a Model?
While it is possible to become a model without a portfolio, having one significantly increases your chances of getting noticed by agencies and clients. It’s a helpful tool for showcasing your potential. You can start with model digitals and gradually expand your portfolio over time.
How to Apply to modeling Agencies?
Pick agencies you would like to submit to and send them a selection of your best headshots and full-body shots (or e.g., your z-card). Always check the agency website first, as many have a “sign up” section where you can upload your digitals into the specific form. Have your main details ready: height, body measurements, shoe size, hair colour. They might request more details, but this is a good start.
Creating a modeling portfolio is a significant investment in your career. It showcases your abilities and helps you stand out in a competitive field. With the right preparation and a professional approach, you can create a portfolio that opens doors to exciting opportunities in the modeling industry. And if you need help with your first portfolio - just get in touch ❤️
Happy modeling!
Jana x
